Fortis Wellness, doing business as VitaShift (“we,” “us,” “our”), respects your privacy and is committed to protecting the personal information you share with us through our websites, programs, and services. By using our site or enrolling in any program, you consent to the practices described in this policy.

1⃣ Information We Collect We collect information to provide you with a safe, personalized experience:

•  Contact details: such as your name, email, phone number, or address when you submit forms, sign up, or make purchases.
• Program details: information you voluntarily share during onboarding or coaching (e.g., wellness goals, preferences, relevant health history). Payment details: limited payment information processed securely through trusted third-party processors.
•  Technical data: device, IP address, and usage analytics to improve our website and experience.

We do not sell, rent, or trade your information.

2⃣ How We Use Information

Your information helps us:

• Deliver our programs, services, and communication effectively.
• Personalize your experience and track progress throughout your wellness journey.
• Send essential updates, invoices, and appointment reminders.
• Improve our offerings and customer support.

We may occasionally share non-identifiable data (such as survey results or program outcomes) for marketing or research purposes.

3⃣ Confidentiality & HIPAA Alignment

VitaShift is not a medical provider or HIPAA-covered entity; however, all client details shared with us are handled with medical-level confidentiality. We safeguard health-related information and disclose it only to authorized team members or partners directly involved in your care (e.g., holistic practitioners or affiliates) — never for marketing or resale.

4 Third-Party Service Providers

We partner with trusted vendors (e.g., hosting, analytics, payment processors, appointment platforms) who help us operate efficiently. These partners are required to protect your information and use it only for their intended purpose.

5 Cookies & Analytics

We may use cookies and analytics tools (like Google Analytics or Facebook Pixel) to improve functionality and marketing. You can disable cookies anytime through your browser settings.

6 Data Retention & Security

We keep your data only as long as necessary to fulfill program, legal, or tax requirements. We use industrystandard safeguards, encryption, and access controls to protect your data, but no online transmission is entirely risk-free.

7 Your Rights & Choices

You may request access, correction, or deletion of your information. You can also opt out of non-essential communications by clicking “unsubscribe” or contacting us directly at [email protected].

8 Children’s Privacy

Our programs and site are intended for adults 18 and older. We do not knowingly collect personal data from minors.

9 Policy Updates

We may revise this policy periodically to reflect operational or legal changes. The “Last Updated” date indicates the latest version. Continued use of our services after changes means you accept the revised terms.

10 Contact Us

Questions or concerns? Reach out anytime:
� [email protected]
� Fortis Wellness DBA VitaShift
292 S Frontage Rd, Ste 1016, New London, CT [ZIP]